About Us
Hurom is a company that benefits people. Among them, we realize the corporate philosophy with technologies and products for people's health. Therefore, Hurom will contribute to the health and happiness of mankind through various healthy home appliances and 100% homemade Hurom juice, including the health juicer ‘Hurom', so that you can have a healthy eating habit by cooking natural ingredients yourself.
Hurom's Value
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Trust
Faith is given through adherence to principles and responsible actions.
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Communication
We respect and consider each other in a horizontal position and cooperate by sharing information.
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Joy
Creates a bright and lively atmosphere with positive thoughts and autonomous actions.
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Challenge
Achieve higher goals with passion without fear of failure.
Our Journey
Hurom was founded as a kitchen appliance company.
Developed kitchen appliances including electric food processor.
Innovated the world's first Slow Juicer and Slow Squeeze Technology (SST)
Hurom Slow Juicer selected as the World Class Korean Product
Awarded Red Dot Design Award & IF Product Design Award
Hurom Today
USA
Nick Bosa
Nick Bosa, the star of the American football world who signed the largest contract ever for a defensive player in the NFL in 2023. After suffering a torn ACL injury in 2020, he recovered his health through a strict diet, which included vegetable and fruit juicing, and now he aims to promote the greatness of vegetables and fruits worldwide.
USA
Kris Carr
Kris Carr, who found her way to regain her health through vegetables, fruits, and juicing while searching for various methods to treat her cancer diagnosis, has had experiences overcoming cancer with vegetables, fruits, and juicing. She aims to widely promote the importance of consuming vegetables and fruits, the advantages of juicing, and share recipes, collaborating with Hurom.
ITALY
Marco Bianchi
Marco Bianchi, an Italian food mentor who started his career as a biochemist researching disease prevention and the connection between food and health, is actively involved in various activities in Italy, such as hosting podcasts and appearing on TV. He is also planning to collaborate with Hurom to promote a global healthy diet centered around vegetables and fruits.
KOREA
Seung-woo Cho
Seung-woo Cho, a herbalist&best-selling author who operates an herbal medicine store called "Yebangwon" (Prevention Clinic) and serves as a promotional ambassador for vegetable and fruit-based eating habits, recommends vegetables and fruits over traditional herbal medicine. With a belief that Hurom is the easiest way to consume vegetables and fruits, he plans to collaborate with Hurom to promote the importance of these foods.
JAPAN
Shiho Yano
Shiho Yano, a prominent model representing Japan who is actively engaged in various fields such as TV, radio, fashion, and more in both South Korea and Japan. She values a healthy lifestyle and is highly aware of the importance of a vegetarian diet and the significance of juicing, and she plans to take a leading role in promoting a culture of vegetable and fruit-based eating habits in collaboration with Hurom.
INDONESIA
Valerie Dewi
A beloved figure from MasterChef Indonesia Season 9, Valerie is celebrated for her commitment to a healthy lifestyle. Through her platform, she aims to introduce innovative recipes rich in fruits and vegetables. Her focus is on promoting the benefits of these ingredients, alongside her signature juice recipes, to inspire healthier dietary choices.
CHINA
Lulu
Lulu is a nutritionist and influencer based in China. She uses her expertise to promote healthy eating habits and the importance of nutrition. Active on social media, she shares valuable nutritional tips and collaborates with Hurom to advocate for the consumption of fruits and vegetables.