Why Hurom?


The Science of Juicing

Hurom’s Slow Squeeze Technology is a juicing method that squeezes fresh fruits and vegetables slowly at high pressure.

This advanced squeezing technique uses a combination of squeezing, filtering, and mixing technologies to produce high-quality juices.

Our slow juicers are designed to preserve the flavours & aromas of fresh fruits & vegetables by minimising oxidation & their exposure to the heat generated by the juicer’s motor.



The Slow Squeeze Difference

Our slow-squeezing juicers make real, natural juices with no added water, ice, or chemical additives.

Our slow juicers filter out the insoluble fibre present in the ingredients used, thus removing their bitter compounds.

The resulting juices are clear and have a rich taste and velvety texture, allowing you to enjoy the true flavour of every last drop of the ingredients used. 


Easy To Use

Making Juice Is Easy

We have been able to create juicers that our customers love using every day thanks to our understanding that the best juice is also juice that’s easy to make.

In addition, our juicers have been designed to be surprisingly easy to disassemble, clean, and reassemble .



Hurom's International Recognition

Our reputation for making high-tech juicers has been growing worldwide, with our slow juicers having won several prominent design awards, including the Red Dot Award, iF Product Design Award, and International Design Excellence Awards (IDEA).

Our patented Slow Squeeze Technology, which uses a vertical auger, has been certified by over 100 institutions, proving our technical capabilities.